Planteray (Formerly: Plantation) – Rum

Planteray – Rum Born from a Love for Diversity

Rum is one of the most diverse spirits in existence. This realization came to Alexandre Gabriel, the founder of Planteray. As the master distiller of the French company Cognac Ferrand, he initially sold old cognac barrels to overseas distilleries. This experience ignited Alexandre’s passion for the New World’s signature spirit. Above all, it was the sheer endless variety of rum that captivated him. He was fascinated by how each region and island, influenced by factors like soil, climate, and unique distillation techniques, produced a spirit with its own distinct character.

This enthusiasm led to the creation of the Planteray label—originally known as Plantation. In addition to his newfound love for rum, it was Alexandre’s expertise that shaped the brand. Meticulous craftsmanship, patience, and decades of experience in the spirits industry form the foundation of this extraordinary drink.

Planteray as an Expression of Unwavering Dedication

However, quality alone, no matter how high, is not enough to consistently present top-tier spirits. Planteray represents an unwavering pursuit of diversity—the desire to capture the full essence of rum. This also includes continuous improvement and innovation for the future.

The rebranding to Planteray is not just a label change but part of a broader strategic evolution. The new name echoes words like "Terra" or "Terroir," emphasizing rum’s natural origins. This shift aligns with Planteray’s commitment to sustainable agriculture and its goal of carbon-neutral production.

The Full Spectrum: All Rums from Planteray

Despite these exciting developments, one thing remains unchanged: everything else stays the same. Alexandre is still at the helm, and Planteray continues to pursue its mission of crafting premium rums with distinct characteristics. While the philosophy behind the brand is evolving, the quality of the spirits remains untouched.

The extensive selection of rums from diverse origins remains intact. Planteray’s portfolio naturally includes Jamaican rum, such as the spiced Canerock, as well as the Original Dark Barbados & Jamaica. But there’s also Sealander, which originates in Barbados but also incorporates influences from exceptional locations such as Mauritius and Fiji. For those eager to explore this variety firsthand, the sampler Experience Artisanal Rum is a perfect choice.