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Ermuri Smoking Accessories: The Origins of the Purchasing Cooperative
The Ermuri purchasing cooperative, one of the most well-known associations for the tobacco trade in Germany, was founded in 1920 in Erkrath. The name "Ermuri" stands for "Erkrather Mühlen-Ring," which was originally established as a cooperative of tobacco and smoking goods retailers.
The goal was to unite forces to achieve better purchasing conditions and enable affiliated members to be more competitive. The original idea of the purchasing cooperative was to provide a platform for smaller specialty retailers to survive in the market and improve supply conditions with the major suppliers in the industry.
The Development and History of Ermuri
Over the years, Ermuri evolved into a key player in the tobacco retail trade. Especially in the post-war years, when many small tobacco shops were looking for ways to secure their business economically and reorganize, Ermuri offered these retailers a strong community. The cooperative enabled them to purchase tobacco products and smoking accessories at fair prices while establishing uniform standards that the retail trade urgently needed.
With changes in the market and the tobacco industry, Ermuri continuously adapted to new challenges. The cooperative expanded its range and entered into strategic partnerships to always offer the best conditions to its members. Over the years, Ermuri has established itself not only as a purchasing platform but also as a supporter of small and medium-sized tobacco retailers.
The Role and Tasks of Ermuri Today
Today, Ermuri is much more than just an association for joint purchasing. The cooperative sees itself as a service provider and partner for specialty shops in the tobacco and smoking accessories sector. It offers a broad range of services that go beyond mere purchasing. The main tasks of Ermuri include:
- Central Purchasing Function: Ermuri negotiates with manufacturers and wholesalers to secure attractive conditions for its members. This allows specialty shops to offer competitive prices without jeopardizing their profit margins.
- Consulting and Training: The cooperative supports its members through consulting and training offers. This includes product knowledge as well as information on legal aspects and changes in the tobacco industry.
- Logistics and Storage: Ermuri provides its members with efficient logistics and reliable storage. Tobacco products and accessories can thus be centrally sourced through Ermuri and delivered to specialty shops, significantly simplifying the ordering process for retailers.
- Marketing and Sales Promotion: To best support retailers in their region, Ermuri also offers marketing materials and sales promotion measures. This includes advertising materials, promotional offers, and resources to increase product visibility in stores and support sales.
- Product Range Expansion and Innovation: Ermuri ensures that its members always have access to a wide and current range. With the integration of new product lines, such as e-cigarettes, accessories, and nicotine-free alternatives, the cooperative adapts to changing consumption trends and offers retailers the opportunity to diversify their range.
Significance for Specialty Retail
Membership in Ermuri allows specialty shops to compete with large providers and chains. Especially in times of increasing competitive pressure and changing consumer habits, Ermuri plays an important role in ensuring the stability of the specialty trade.
The cooperative offers small retailers the opportunity to survive in the market while also offering high-quality products at fair prices. The exchange and network among members also provide important support and contribute to strengthening the entire industry.
Pipe Sets, Filters, and Cleaners: Ermuri in Our Range
The Ermuri range in our shop mainly includes house brands, which are specially made for Ermuri and are characterized by a particularly attractive price-performance ratio. These include:
We are ourselves members of Ermuri and are pleased to offer high-quality tobacco products and smoking accessories at bundled purchasing rates, which provide astonishing quality considering the affordable price.
