Brigg – Pipe Tobacco

Brigg Pipe Tobacco – Tradition and Enjoyment from Berlin and Denmark

The Brigg brand is a well-established name in the pipe tobacco market, known for its everyday-friendly aromatic blends that appeal to a broad audience. Originally developed by the Berlin-based company Planta Tabak, Brigg has made a name for itself over the years. Since Planta was acquired by the Danish tobacco manufacturer Mac Baren in 2018, the brand has continued under the care of this renowned company.

The Beginnings: Brigg and Planta Tabak

The Brigg brand was developed by the Planta Tabakmanufaktur, founded in 1956. Based in Berlin, Planta was known for its innovative and high-quality pipe tobaccos, ranging from traditional to modern blends. Brigg stood out with its easy-to-enjoy mixtures, specially crafted for everyday use. The brand gained popularity for its fruity and aromatic varieties, appealing to both beginners and seasoned pipe smokers. Value for money was always a key focus.

In the post-war era, Planta established itself as one of Germany’s leading producers of pipe and fine-cut tobaccos. Brands like Danish Black Vanilla and Holger Danske reflected the company's spirit of experimentation and commitment to quality. Brigg quickly became a core part of the range and was especially popular in Germany.

The Acquisition: Mac Baren and Brigg

In 2018, Berlin-based Planta Tabakmanufaktur was acquired by the Mac Baren Tobacco Company, a traditional Danish company. Founded in 1887, Mac Baren is known worldwide for its high-quality pipe and smoking tobaccos. With the acquisition of Planta, Mac Baren not only expanded its product portfolio but also ensured the continued legacy of traditional brands like Brigg.

Mac Baren contributes its decades of expertise to the production of Brigg without changing the brand’s original philosophy. Thanks to modernized production processes and international know-how, the quality of Brigg pipe tobaccos has been maintained at a consistently high level.

Quality and Innovation

The Mac Baren Tobacco Company is committed to preserving the traditions of acquired brands while introducing innovative elements. Based in Svendborg, Denmark, Mac Baren is one of the world’s leading tobacco producers. The company is known for its broad product range, from classic pipe tobaccos to modern aromatic blends.

The acquisition of Planta allowed Mac Baren to expand both its product range and production capacities. At the same time, the Brigg brand benefits from Mac Baren’s global distribution network, reaching new audiences worldwide.