Holger Danske – Pipe Tobacco

Holger Danske is a pipe tobacco brand with deep Scandinavian roots. Named after the legendary figure of Holger Danske from Danish mythology, the brand symbolises strength, tradition and consistency. The brand was created by the Berlin-based company Planta, a company that had been known for its tobacco products for decades.

Holger Danske's origin: inspiration from Norse mythology

Holger Danske was specially developed for pipe smokers who are looking for both quality and an exceptional smoking experience. The name ‘Holger Danske’ goes back to a historical and mythological figure. Holger Danske, or Ogier the Dane, was a legendary hero known for his valour and protection of his Danish homeland. The choice of this name emphasises the brand's close connection to Scandinavian culture and tradition.

Variety of blends

Holger Danske is known for its wide range of tobacco blends that cover a variety of flavours. From classic, lightly flavoured tobaccos to intense fruit flavours, the brand offers something for every taste.

Target group and popularity

Holger Danske is aimed at both beginners and experienced pipe smokers who prefer flavoured blends. The brand is particularly popular in Europe and is valued for its consistently high quality. Its variety makes it a preferred choice for smokers who like to try out new flavours.

Continuation by Mac Baren

After the Planta company was acquired by Mac Baren in 2019, the brand underwent a major rebranding and the blends were modernised. From then on, the focus was on higher tobacco quality and less on artificial, flavoured additives.

Holger Danske over the course of time

Since its launch, the brand has continued to evolve. New flavours have been added to meet the changing preferences of pipe smokers. Nevertheless, the brand has remained true to its basic idea: quality and variety in every blend.